This is just about the most challenging and possibly true sentence I’ve read in weeks:
Two fat newspapers each week and a robust web platform will have more impact than five or six skinny papers and a site that’s not foremost in the newsroom’s mind.
Martin Langeveld, who blogs at News After Newspapers, makes the case that local newspapers are on the road to ruin if they continue to publish every day in print. His recommendation: Print two big papers weekly, on Thursday and Saturday. Profits do shrink under his new model, but at the end of five years, he says they’re much more robust than they would have been following the existing 7-day model to its slow death.
I do hope he posts his spreadsheets, though, so we can all poke and prod at the assumptions.
People like Langeveld are reinventing an industry, idea by idea.
Read the entire proposal here.