Windsor Digital
Handmade digital strategy from the heartland.
Whether the shuttering of foreign bureaus by metropolitan newspapers and some TV networks in recent years -- to refocus efforts stateside as budgets tightened -- was a good thing or bad is certainly …
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So, what to do about this over-abundance of advertising inventory in our local markets? Unlike some in this industry who are looking, again, at some form of paid content as the solution to the …
Continue Reading about How to grow local revenue, despite the ad inventory glut →
(This is a follow-up to Friday's list of five people outside journalism that all journalists should read.) I will forever be in Jim Romenesko's debt for a number of reasons. First, he's a great …
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It's shorthand for the chief problem of transitioning a local news operation's business model from print to online: Newspaper revenue dollars become online pennies. Despite increasing readership …
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I have a confession. My feed reader is half-full of journalists writing about journalism. Which, in itself isn't all that bad, I suppose. But perspective is welcome after an hour wallowing in …
Continue Reading about Six essential non-journalism bloggers for your feed reader →
What's the better way to save the newspaper business? Sign a pledge on Facebook to buy a newspaper on February 2nd? Or work from within to show journalists how to use Facebook (or MySpace or …
Continue Reading about Buy a newspaper or save a newspaper: Your choice →
