In a post that seems to have largely gone unnoticed, Rob Curley wrote a detailed summary last week of what goes into a typical day’s work at the innovative lasvegassun.com. The paper itself is just a few pages – with no ads – inserted into the competing Las Vegas Review-Journal. So the web site has a lot of ground to cover on its own.
A local newspaper filled with lots of local journalism that matters and no ads. Craziest thing I’ve ever seen. Hell, it’s probably the craziest thing any of us have seen in regards to local media.
One of the things that we’ve found since being at the Las Vegas Sun is that a lot of that amazing journalism that works so well in the print edition (it’s essentially a kick-ass “A” section of all-enterprise local and state stories) doesn’t always translate to big online traffic numbers.
Because of that, our new-media journalists and editors have a ton of focus on writing lots of breaking news stories and essentially the other sections of a typical newspaper (metro, sports, entertainment/lifestyle). Those are all stories that because of the JOA, the Sun just doesn’t cover in print like a typical newspaper.
What that means, with the exception of all of the crazy alternate delivery and multimedia we do, is our new-media news team is about as old school as it gets.
It’s a long piece, rich with detail and examples. If you’re at all interested in the intersection of traditional and digital journalism, there’s much of value here.