One of my favorite recent arrivals on the web has been Guy Kawasaki’s Alltop.com. The model is simple: aggregate the best of the web in vertical categories and organize it in a clean and logical presentation.
In six months, he’s grown his site from nothing to more than five million page views by pointing at other people’s content:
You can think of an Alltop site as a “digital magazine rack” of the Internet. To be clear, Alltop sites are starting points—they are not destinations per se. The bottom line is that we are trying to enhance your online reading by both displaying stories from the sites that you’re already visiting and helping you discover sites that you didn’t know existed. In other words, our goal is the “cessation of Internet stagnation” by providing “aggregation without aggravation.”
Some legitimately question whether Alltop is merely riding on the back of content created by other sites, but I think that the careful aggregation itself – the curation – does add value and makes it easier for me to find the content I’m looking for.